Search Engine Optimization and Internet Marketing

One of the most mysterious concepts in today's Internet is SEO (Search Engine Optimization). Many have asked about "that voodoo that I do". I tell them, there is no voodoo here. It's just hours and hours of research, footwork, and keeping up with what the search engines are doing. If you remember that they have a clients to, and they want to keep their clients happy. You will understand why they change so frequently. To many companies are either trying to cheat the system or are using a system that worked 2 years ago. All of these are a temporary fix. If you want to get to the top and stay at the top. You will remember to always play by the rules. Don't get blacklisted by using somebodies quick fix idea. It's harder to come back than it is to get there.

Here are a few starter definitions for you – so that you can get a basic understanding of what each term means – and why they are important.

SEO Services

SEO stands for Search Engine Optimization – it is the process used to get your website listed in the non-paid results of the search engines. When your customers go searching in Google, for example, they will be shown pages of results for their search. The process of getting your website listed at the top of these results is SEO.
 

The techniques used in SEO can be complex but essentially can be done by following a few rules and thinking outside of the box.  There are many Search Engine Optimization techniques that can be done for more of an instant solution. Examples include proper sitemaps, meta tags, written content, etc. But more important are some of the long term solutions that take maintenance. Creating a "link building strategy", finding successful directories, etc.

By thinking outside the box and creating an integrated progressive marketing technique, we will give your web site the boost that it needs to grow.

PPC

Pay Per Click (PPC) advertising is displayed when relevant keywords or phrases are entered in the search engines. These search results are usually shown as side text or top text in search engine query results. Every time somebody clicks on your ad, the search engines charge a "pay per click" rate. Many search engines have a complex bidding system where they determine how many times your company can be view and who the competition that you are view next to, are listing. Bringing the art of science into the Internet marketing game.

Generally PPC is a short term solutions, and should compliment your SEO.

SEM

SEM stands for Search Engine Marketing and usually refers to a combination of PPC, SEO, and link building strategies.

Page Rank

Most Search Engines in the past have put a relevant number on your ranking as compared to others websites. This page ranking can range from 0 to 10. 0 being no listing at all and 10 being the top of the search engine. Many SEO companies sell you on this page rank, but in recent studies, and logs done by Google. Page Rank no longer is the best way to define the success of your SEO.

PROGRESSIVE INTEGRATED  MARKETING

 Progressive Integrated Marketing is a plan that was written by the marketing experts at Dark Twin Marketing group that takes your business, your budget, and your goal and sets it on a path to success by using a combination of print marketing, media marketing, Internet marketing and social networking. By researching where your competitors are and where you wish to be, we can write the perfect, affordable marketing plan by creating a budget that grows as your business grows, never putting your company in a budget nightmare and expecting more of you than you can afford at the moment.

We Provide:

• Website Design

• Logo Design

• Domain Name Assistance

• Ecommerce Packages and Assistance

• Shopping Carts

• Search Engine Marketing (SEM)

• Search Engine Optimization (SEO)

• Branding

• Hosting

• Website Redesign

• And Other Internet Marketing

Set up your Progressive Integrated Marketing plan today by contacting one of our Internet specialist today.